Close Up of Excellence




by Our Reporter

CLOSE-UP, the toothpaste brand from Unilever was recently conferred with the Product Excellence Award (PEA) in the maiden edition of the Nigeria Consumer Awards (NiCA).

The Nigeria Consumer Awards (NiCA) was instituted by the Consumer Protection Council (CPC) and will henceforth be an annual event, to bestow awards and honours on those who contribute to enhanced consumer welfare, thereby improving the regime of consumer protection in Nigeria.

Close Up was announced as the winner among three nominated brands in the Personal Care Products Category at the Award ceremony held recently in Abuja.

The Winners in the various categories of the awards were chosen by votes of consumers using the instruments of survey and text messages.

In guaranteeing the integrity and transparency of the process, the result of voting was verified and authenticated by an Award Verification Panel made up of highly reputable members, drawn from a cross-section of organisations, namely, the Media, Organised Private Sector, National Association of Nigerian Students (NANS), Standards Organisation of Nigeria (SON) amongst others.

The Close Up toothpaste brand was launched into the Nigerian market in 1975 and has kept fresh and protected the mouths and teeth of millions of families across the country. In other to meet different consumer needs, Close Up comes in variants such as; Close Up Deep Action Red, Close Up Deep Action Green, Close Up, Menthol Chill, Close Up White Now, Close Up Herbal, Close Up Complete 8 and Close Up Complete 8 White.

In May 2012, in an effort to continue to be dynamic, as well as celebrate its 38 years in the Nigerian Market, Close Up organised the Close Up Loves Naija’ campaign, which was an opportunity to show appreciation to Nigerians and give back society in various ways.

This included a CSR programme aimed at rendering assistance to some charity homes as well as an unveiling of the improved Close Up Red and Green gel variants which now gives three times fresher breath than the previous formulation and elimination of germs up to 99 per cent.

During the award ceremony, Mr Olusegun Aganga, Minister for Trade and Investment commended the CPC for organizing the Nigerian Consumer Awards and stated that the organisation must always reward products and services that excel in their areas of operation.

Also speaking at the award ceremony through a representative, Her Excellency and First Lady of the Federal Republic of Nigeria, Dame (Dr.) Patience Goodluck Jonathan, who was Special Guest of Honour at the event, as well as Nigeria’s First Consumer Ambassador, stated that consumers on their part must avail themselves of the opportunity to see their participation in the Nigerian Consumer Awards as an obligation that will, on a yearly basis, remind businesses that consumers are watching.

She also called on all Nigerians, particularly the Captains of Industry and entire members of the business community, to take advantage of the platform to better the lot of the average Nigerian consumer.







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