GlaxoSmithKline Consumer Plc,the manufacturer of Ribena, and Tetra Pak, has gone into partnership 20 schools in Lagos on waste management and environment protection.

The Ribena/Tetra Pak partnership, tagged “Drink it, Flatten it and Bin it” campaign, is a school-based recycling contest among the pupils in the 20 participating schools to put into practice the environmental teachings they have learnt by recycling their empty Tetra Pak containers of  drinks to produce furniture and other art works. These would be donated to schools in less privileged communities in the state.

Speaking at the “Drink it, Flatten it and Bin it”, Easter party in Lagos, the Brand Manager, Ribena, Mr. Olawale Akanbi, said the campaign would teach pupils how to fold out the corners of the cartons in order to flatten it before disposing them into special branded bins  to be provided in each  of these schools.

He stated that instead of throwing drink packs around the streets and blocking drainages, they should be recycled to reduce the environmental hazards that arise from such unhygienic practices.

According to him, it is time for individual, corporate organisations and even schools to contribute to waste management by stop dumping refuse in open drainages.

“There are scientific evidences that waste contamination contributes to global warming and climate change. That is why we are taking the lead to create awareness among the next generation by embarking on the “Drink It, Flatten it and Bin it” recycling campaign in collaboration with Tetra Pak and the idea was borne out of the need to educate people on the implications of improper waste management.

“We consider primary schools the best places to start the campaign because at this stage children’s hearts are still very impressionable; they are at the points where they are willing and eager to learn new things,” he added.

Also, the Head Teacher of one of the participating schools, Tender Stars Schools, Mrs. Edith Ikwora, noted that aside teaching pupils to imbibe life-saving and environment-friendly habits, the partnership would also boost the creative abilities of the pupils.

She stated that the items displayed by the children during the exhibition, including, school sandals, paper batik, world cup trophy, heavy duty truck and other items, are created from their empty packs of  drinks.

Ikwor said, “The campaign should be considered significant because it focuses on the future. They see the present young generation becoming more environment conscious. They see them growing to be responsible adults based on the lessons that this recycling campaign will teach them. If campaigns such as these had been undertaken in the past, we wouldn’t be where we are today in terms of environmental disasters such as flood.

“If other corporate organisations and manufacturing companies can also be part of this environmental campaign and bins can be made available on the streets and major roads, it will surely reduce littering of our environment and blockage of water channels with water sachets,  bottles of pet drinks, cartons and so on,” she added.

The Punch 


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