Emenike, Guinness brand new ambassador

Guinness picks Emenike as brand ambassador

Guinness Nigeria Plc has unveiled Super Eagles striker, Emmanuel Emenike, as its new brand ambassador after Nigeria secured qualification to the 2014 FIFA World Cup on Saturday.

The company also unfolded plans to make Brazil 2014 a favorable one for the national team and Nigerians in general, supersport.com reports.

The unveiling ceremony held at the Transcorp Hilton Hotel in Calabar, was a colorful event as of former internationals Kanu Nwankwo and Victor Ikpeba were present at the event.

Guinness Plc Marketing Director, Austin Ufomba, was ecstatic as he spoke glowingly about Emenike and feels the Fernebache striker fits the bill on the face of the brand as preparations for the World Cup kicks off in earnest.

“Guinness as a brand is has always been in the fore front when it comes to supporting the Super Eagles and Brazil 2014 won’t be any different,” he told a packed press conference in Calabar.

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“We were there when others didn’t want to touch the Eagles with a long pole. I urged them to go and win the 2013 African Cup of Nations and it came to pass even though many didn’t believe it would be possible.

“Emmanuel Emenike is exactly the kind of player we need to be the face to drive our World Cup campaign and that is why we brought him on board,” he added.

The marketing director also revealed that the company is planning to bring a grade A friendly for the Super Eagles in Nigeria to help prepare the team towards the World Cup in Brazil next year.

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“We have as part of our plans a move to bring in a top class team to engage the Eagles here in Nigeria.

“Guinness brought Argentina to Abuja in 2011, and we hope to do it again. We will work in tandem with the coach to get a good team that will truly test the Eagles.” Ufomba reiterated.

Emenike, who sat alongside Coach Stephen Keshi as he was unveiled, said he is grateful to Guinness for the opportunity and will try his best to project the brand and the Super Eagles as a whole.

The Fenerbache striker also gave credit for his resurgence to Keshi, whom he said gave him another shot to prove himself in the national team.

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“I want to thank Guinness for the chance to be part of their team as we look forward to playing at the World Cup in Brazil.

“All of this wouldn’t have been possible without Coach Keshi who brought me back to the team even as I was part of the team that failed to qualify for the Africa Cup of Nations in 2012.

“But he still believed in me and gave me another shot at the team and the fact that we are all here today is a testament to it.”

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